The graph below shows quarterly change in liquor store sales and quarterly change in GDP over the last half century. As you can see there is no correlation between economic growth and the amount of booze we buy for home consumption.
This was pretty shocking to me. I expected to see a rise in liquor store sales as people transitioned away from drinking at bars (more expensive) for the cheaper alternative of home drinking. I certainly didn't expect good 'ol Americans to stop drinking I just assumed we would shift our drinking to a cheaper alternative. In fact, i assumed that people would increase their drinking as economic times deteriorated.
Ladies and gentlemen, we are in the midst of the largest decrease in at home liquor consumption on record. This 9 percent drop is almost three times bigger than the next major drop seen in 1991. I can not be held responsible for that drop considering i was only 8 years old at the time. But now i can help and I am committed but I need your help. It is up to you to go to your local store and spend some of that stimulus package money on beer, wine or hard alcohol. Invite your friends over and make it your goal to drink an entire 24 pack. If there's more than 4 of you double it and make it two cases! It's the least and i mean least you can do to help turn the economy around. But don't forget to drink American which means stay away from some of the old American classics like Miller Lite, Miller Genuine Draft, Olde English 800, Milwaukee’s Best, Mickey's and Shithouse ( sorry, i meant Icehouse) which are all made by SABMiller (South African Breweries) a South African company which purchased Miller from Altria in 2002. The recent purchase of Anheiser Busch by InBev sends all Budweiser, Busch and Mechelob beer profits to Belgium and Brazil. Finally, there's Coors which is now connected to Molson which is a Canadian company. It's hard to claim it as a "true" American brewery anymore. All this makes it very confusing when trying to stimulate OUR economy. There's always the safe Pabst Blue Ribbon which was so proud (and probably shocked) to win anything they named their beer after it. Besides, when was the last time something won a ribbon?!?!
No comments:
Post a Comment